Agenda

Leveraged by the thoughts of different speakers, the conference will give you an opportunity to debate with peers from the best business schools around the world on issues that are strategic for our industry and for your business.

DAY 1
DAY 2
DAY 3

April 25th

Great Societal Challenges and the role of Execed

April 26th

Differentiation in the Execed Industry - the client and learning perspectives

April 27th

Differentiation in the Execed Industry - technology and people perspectives

Day 1 | Welcome by UNICON and Fundação Dom Cabral

Peter Methot
Peter Methot
Beth Fernandes
Beth Fernandes
Melanie Weaver Barnett
Melanie Weaver Barnett
9:00 am
Brasilia time

UNICON and FDC will welcome the participants of the 2023 Directors’ Conference.

Duration: 30 minutes

Day 2 | ExecEd: SMEs and the great societal challenges

Selma Rodrigues
Selma Rodrigues
Diocélio D. Goulart
Diocélio D. Goulart
Luiz Buccos
Luiz Buccos
Rafael Jácomo
Rafael Jácomo
9:10 am
Brasilia time

Medium size companies – how can executive education make an impact?
In this session we will briefly present the relevance of medium size enterprises for the economy and present and discuss the FDC PAEX program. With PAEX, FDC supports the organizational development of more than 500 medium size enterprises all over Brazil. We will discuss the impact of the program for both the client companies and the school.

Duration: 80 minutes

Day 3 | ExecEd differentiation: technology as a source of differentiation

Perry Samson
Perry Samson
Susan Grajek
Susan Grajek
Nicholas Hamilton-Archer
Nicholas Hamilton-Archer
9:10 am
Brasilia time

Executive Education challenges: how to differentiate in a changing industry? The use of technology as a source of differentiation.
A discussion led by the Technology Disruptors Group about how technology can work as a source of differentiation in the executive education industry.

Duration: 70 minutes

Day 1 | Opening Session – Great societal challenges and the role of ExecEd

Antonio Batista da Silva Junior
Antonio Batista da Silva Junior
9:30 am
Brasilia time

“Why should business schools and executive education address great societal challenges?”

Duration: 40 minutes

Day 1 | The great societal challenges – global and Brazilian perspectives

Virgilio Viana
Virgilio Viana
Ricardo Henriques
Ricardo Henriques
Carlos Primo Braga
Carlos Primo Braga
Aldemir Drummond
Aldemir Drummond
10:30 am
Brasilia time

The speakers will discuss some of the great societal challenges – economic, social and environmental – and contextualize them to the Brazilian reality. Participants will be invited to discuss how those challenges affect organizations and what executive education can do to support enterprises and their leaders.

Duration: 90 minutes

Day 3 | ExecEd differentiation: how to build the necessary competences

Marcelo Altoé
Marcelo Altoé
Eric Bergemann
Eric Bergemann
Foo Yuk Meng
Foo Yuk Meng
Jane Crumbleholme
Jane Crumbleholme
10:40 am
Brasilia time

Executive Education challenges: how to differentiate in a changing industry? New competences to foster differentiation.
In this session we will have a discussion among business school representantives on the competences and new skills that are required nowadays for executive education. How can we identify and access those competences. to create more value?

Duration: 70 minutes

Day 2 | ExecEd differentiation: the client perspective

Marcelo Altoé
Marcelo Altoé
Dani Plesnik
Dani Plesnik
Karina Ude
Karina Ude
Luciana Armond
Luciana Armond
10:50 am
Brasilia time

Executive Education challenges: how to differentiate in a changing industry? Understanding the client perspective on executive education differentiation.
We will start our discussion on business schools differentiation with the client´s perspective. We will discuss with CLOs from different companies what they look for when searching for executive education and how they choose their providers.

Duration: 90 minutes

Day 3 | Closing Session

Aldemir Drummond
Aldemir Drummond
Peter Methot
Peter Methot
Melanie Weaver Barnett
Melanie Weaver Barnett
12:00 pm
Brasilia time

Duration: 30 minutes

Day 2 | Trip to Ouro Preto

Ouro Preto
Ouro Preto
12:20 pm
Brasilia time

Trip to Ouro Preto and lunch.

Day 1 | Food production and its environmental challenges

Viviane Barreto
Viviane Barreto
Marcello Brito
Marcello Brito
2:00 pm
Brasilia time

Climate change, environmental protection and food production. How can business schools help leaders, enterprises and society?
Humanity is facing two simultaneous needs: increase the production of food at affordable prices and protecting the environment. How can we address those two needs? How can business schools help leaders, enterprises and society to deal with those two needs? Followed by Q&A.

Duration: 80 minutes

Day 2 | Cultural activity

Ouro Preto
Ouro Preto
3:00 pm
Brasilia time

Visit in Ouro Preto.

Duration: 90 minutes

Day 1 | ExecEd: senior leaders and great societal challenges

Roberta Campana
Roberta Campana
Dennis Lanham
Dennis Lanham
Nathalie Nawrocki
Nathalie Nawrocki
Shana Yansen
Shana Yansen
3:40 pm
Brasilia time

How do you educate senior leaders for the improvement of society?
Panel with representatives from business schools presenting their experiences. Followed by Q&A.

Duration: 90 minutos

Day 2 | ExecEd differentiation: the learning experience design

Roberta Campana
Roberta Campana
Clarissa Biolchini
Clarissa Biolchini
4:30 pm
Brasilia time

Executive Education challenges: how to differentiate in a changing industry? The learning experience design.
In this session we will start with a broader perspective of customer´s experience, by the lens of the service design and will dive in the discussion of the learning experience design as a mean to enhance learning and differentiate business schools.

Duration: 80 minutes

Day 1 | Wrap-Up

Aldemir Drummond
Aldemir Drummond
5:10 pm
Brasilia time

Closing the day – Sensemaking and sensegiving

Duration: 20 minutes

Day 2 | Wrap-Up

Aldemir Drummond
Aldemir Drummond
5:50 pm
Brasilia time

Closing the day.

Duration: 10 minutes

Day 2 | Cocktail and Dinner

Ouro Preto
Ouro Preto
6:00 pm
Brasilia time

Return to FDC at 8:30pm.

Speakers

Different views gathered together in search of new solutions for executive education. Check the speakers at 2023 UNICON Directors’ Conference.

Aldemir Drummond

Aldemir Drummond

Professor of Strategy and Organizations. Director of the Center of Strategy and International Business at FDC. Vice Dean of FDC, from 2016 to 2020, responsible for the areas of Executive Development, Faculty, R&D and Education.

Antonio Batista da Silva Junior

Antonio Batista da Silva Junior

Dean at Fundação Dom Cabral. As Associate Dean at FDC for 14 years, Antonio Batista played an active role in several areas of the School. He was responsible for Executive Education comprising Customized, Open enrollment and Degrees Programs. He is also a Professor of Corporate and Competitive Strategy and Strategic Alliances.

Vice-Dean for Executive Education at FDC since 2021, Director of CEO´s Legacy, Professor of Leadership and People Management. For over 25 years Beth has served in several areas at FDC, leading programs to strategic leadership and organizational development.

Carlos Primo Braga

Carlos Primo Braga

Adjunct Professor at Fundação Dom Cabral. As an executive, Carlos was the Manager of infoDev (World Bank, 1997-2001); Senior Manager of the Informatics Program (World Bank, 2001-03); Director of the Economic Policy and Debt Department (World Bank, 2008-10); Acting Vice President and Corporate Secretary of the World Bank Group (2010); Special Representative and Director for Europe (World Bank, 2011-12).

Clarissa Biolchini

Clarissa Biolchini

Head of Design Electrolux LATAM. Adjunct Professor at Fundação Dom Cabral. Design experience in Europe, Asia & Brazil. Keynote speaker at +100 events such as TEDx, Wired Festival, The Dev Conf and Campus Party in Brazil, Germany, Japan and Ecuador. Coauthor of the best seller Design books “This is Service Design Doing”

Director of Talent & Culture at Deloitte Brasil and Chief Happiness Officer (CHO). Founder of the Corporate Happiness Committee, Wholebeing Certified in Positive Psychology, Lawyer, Accountant, Tax Law Specialist and founder of Women in Law Mentoring (WLM).

Dennis Lanham is the Sr. Assistant Dean of Executive Education and Executive Director of the Silicon Valley Executive Center at Santa Clara University’s Leavey School of Business. He is a seasoned learning and development executive leader with 20+ years of combined experience in university-based executive education, global member services and program management. Dennis brings an entrepreneurial and impact-centric approach to his work and is known for his ability to strategically reshape, construct, and scale organizations. Before moving to California, Dennis led university-based executive education centers at the University of Nebraska-Lincoln and Georgia State University. A native of Dallas, TX, Lanham holds a B.S. in Applied Behavior Analysis from the University of North Texas, an M.S. in Higher Education from Florida State University, and an MBA from Georgia State University. In addition to his career in executive education, Dennis is an adjunct professor in the Marketing Department at Santa Clara University, where he teaches Executive MBA, evening and online MBA, and undergraduate business students.

Diocélio D. Goulart

Diocélio D. Goulart

Diocélio D. Goulart is a consultant and professor of Digital Transformation, Marketing and Sales, Digital Marketing, Strategy, Innovation and Governance in IT, at Fundação Dom Cabral. He teaches at the PAEX - Partners for Excellence, PCS and POS programs with technical guidance and monitoring, and he also teaches at the PDD - Program for the Development of Leaders in Brazil and Paraguay. He holds an Executive MBA from FDC and a Master's in Administration, with emphasis on Strategy, Marketing and Innovation, from PUC-MG.

Senior Director of Executive Programs at the MIT Sloan School of Management. Executive Education Capacity Development Leader in Methodology and Program Improvement and Instructional Design. He has experience in continuous improvement methods, operations, administration and information systems. Has been active in the executive education field for over a decade through UNICON (The University Consortium for Executive Education), including co-chairing the Research and Benchmarking Committees and as a member of its Board of Directors since July 2020. Graduate of Tufts University.

Foo Yuk Meng is Deputy Director and Head of Open Enrolment, Executive Education Programs at NUS Business School, Singapore. He oversees a portfolio of 60 programs and has been driving internal digital transformation since joining NUS in 2006. He has also been driving constant development / redevelopment of forward-looking executive learning programs for leaders with an interest in Asia and the world. Before NUS, Yuk Meng was with KPMG Business Advisory for 6 years, leading consulting teams on balanced scorecard, business process improvement, finance transformation and strategic HR projects, including internal KPMG HR processes and operations. He has also had leadership experience in two startups during the dotcom era, and an earlier career spanning 7 years with Singapore Airlines in its global passenger marketing team, its cabin crew planning & operations team and its systems team. Mr. Foo received an MBA and a B Eng (Electrical Engineering) from the National University of Singapore.

Jane Crumbleholme

Jane Crumbleholme

Jane is Managing Director of Executive Education at Alliance Manchester Business School. She leads a team of fifty people responsible for designing, developing and delivering professional development programmes for clients and participants across the globe. She has worked in the field of education and professional development for all of her career, starting in the NHS where she was a professional librarian and managed a Post-graduate Education Centre. She moved into Higher Education in 1998 and has worked at the business school since 2004. Alongside her work at AMBS, she is an experienced charity trustee and non-executive director with a long record of public governance. She has served as an NED for several NHS organisations since 1999 including as Chair of NHS Stockport for 6 years. She is on the Board of UNICON, the global consortium for the world’s top business school executive education providers where she also co-chairs membership committee. When she is not at work, she likes to travel and attend her local Parkrun every Saturday where she is one of the run directors.

Karina has a degree in Psychology and a Masters in Business Administration. She comes from a diverse background and has lived in 4 different countries (Brazil, USA, Germany and Switzerland). After graduating in 2007, she has developed her career in Human Resources of multinational companies (Vale, Bosch, Skanska) leading HR Globally and Regionally, focusing on business impact and culture transformation. After joining Syngenta in 2014 she has led People & Organization Development in LATAM and Global CP as well as Leading HR Seeds LATAM during the Nidera M&A and Integration. Karina´s known for bringing innovation and challenging status quo as well as building strong culture focused on Inclusion, business mindset and for creating impact on People, Organization and Society.

Luciana Armond is Talent and Diversity Management Manager at Embraer. Graduated in Psychology, with an MBA in Human Resources, she has specializations in Organizational Psychology and Modern Education. She has been working in the Human Resources area for 16 years, and has worked for companies such as Vale, Chery and has been at Embraer since 2014.

Program Director of FDC´s Medium Sized Business leading Comercial efforts of São Paulo, Argentina, Uruguay, Paraguay, Portugal & Mozambique territories, Luiz collect professional experiences in Mexico, Venezuela, China and USA. Full-time MBA at IPADE, eMBA at FDC and recognized as a passionate professional and an innovative person with an Intellectual Property in his records.

Adjunct Professor at Fundação Dom Cabral. Agro-environmentalist and member of the advisory board of Conservation International (Brazil), of the JBS-Amazônia fund, of WCBEF - World Bioeconomy Forum, of the Black Jaguar Foundation, of the Agro Galaxy Institute and fellow of the Arapyaú Institute.

Associate Dean for Corporate Development at Fundação Dom Cabral. At FDC, for the past 15 years, in many different roles, Marcelo is now responsible for FDC’s operation with large sized national and multinational corporations. Marcelo’s professional experience includes positions in a range of business sectors – bank, ICT, transportation, telecommunication, consulting and executive education – and in areas such as SMEs and large corporations’ development; strategic planning and execution; client, sales channels and operations management; and IT infrastructure.

Melanie Weaver Barnett

Melanie Weaver Barnett

Executive Director, Secretary, and Treasurer at UNICON. Chief Executive Education Officer at Ross School of Business, University of Michigan. Professional experience includes positions in the corporate, consulting, and higher education worlds.

Nathalie Nawrocki

Nathalie Nawrocki

Executive Director of Corporate Partnerships & IEC. Nathalie leads INSEAD’s global business development teams which are focused on building corporate partnerships within Executive Education. Nathalie also leads INSEAD’s Global Executive Coaching Team (IEC) that supports a vast majority of our corporate and degree programmes in their leadership development. Nathalie’s global team focuses on the sales, development, design and delivery of custom executive corporate programmes with INSEAD faculty – delivering programmes designed for learning impact. She is a French and German national who holds a BA degree in Psychology and Sociology from Exeter University, a Masters Degree in Sociology specialized in International Negotiation from the Sorbonne University (Paris V) and a Postgraduate degree in European Geopolitics. Prior to joining INSEAD, Nathalie spent 9 years in Ukraine where she was the Sponsorship and PR Director for the Institut Français d'Ukraine in Kiev. She started her career in media in different international media organisations including 8 years as Account Director at BBC World in London.

Nicholas Hamilton-Archer

Nicholas Hamilton-Archer

Nicholas Hamilton-Archer serves as the Chief Executive Education Officer for the Stephen M. Ross School of Business. He came to Michigan Ross from Carnegie Mellon University’s Tepper School of Business, where he was Executive Director of Executive Education. Prior to this, Hamilton-Archer held leadership roles in the field of executive education at the University of Colorado, the University of Pittsburgh’s Katz Graduate School of Business, and George Mason University’s School of Management in Fairfax, VA.

Perry Samson is a Professor in the College of Engineering and the School of Information at the University of Michigan. Prof. Samson is an innovator of classroom technologies and is the founder of LectureTools, a technology for interactive student engagement, and LearningClues, which uses large language models to create study guides for students based on what was discussed in class videos.

Associate Dean, Executive Education at Rutgers Business School. Chair of the board at UNICON.

Rafael Jácomo MD PhD is in charge to supervise the most critical operation in Healthcare: the Technical. Graduated as a Physician (2002) by Universidade de Brasilia, completed Medical Residency in Internal Medicine (2004) in Hematology (2006) and PhD (2009) at USP with over 15 years of professional experience. As Technical Director Jácomo leads the core laboratory, immunization, and radiology operations as well as innovation, technology and supply of Sabin, a widely recognized healthcare player in Brazil. With high-quality services delivered to over 6M clients/year the company is also listed among the 100 Great Place to Work (GPTW) ranking for Brazil & Latin America.

Ricardo Henriques

Ricardo Henriques

Adjunct Professor at Fundação Dom Cabral. Henriques is Executive Superintendent at Unibanco Institute and president of the Board of Directors at Anistia Internacional Brasil.

Roberta Campana

Roberta Campana

Associate Dean for Education and Innovation at Fundação Dom Cabral. For more than 20 years has worked in different areas of FDC such as customized programs, open enrollment, and internationalization. Large experience in leading strategic programs of organizational development, leadership and change management in both national and multinational companies. 

Selma Rodrigues

Selma Rodrigues

Management Director for Executive Education Portfolio at FDC. Project Director at Fundação Dom Cabral for companies from different sectors with emphasis on international programs in partnership with the Kellogg School of Management for management programs, and in the Silicon Valley for innovation programs – FDC 2011-2020.

Director, Program Development, Harvard Kenned School Executive Education. Responsible for launching new open enrollment programs and custom programs annually. Former CEO and Founder of online eco-conscious apparel company. 10+ years in global health working across South and Southeast Asia and Central America.

Susan Grajek is EDUCAUSE's Vice President for Partnerships, Communities and Research. Grajek, who has a Ph.D. in research psychology from Yale, held a faculty appointment in the Yale University School of Medicine's Department of Epidemiology and Public Health, where she taught data management. Her expertise encompasses the design and execution of research in management, the behavioral sciences, and public policy, as well as statistical analysis.

Adjunct Professor at Fundação Dom Cabral. Former State Secretary, Environment and Sustainable Development of the State of Amazonas, 2003-2008. Currently, he is director general of the Foundation for Amazon Sustainability (FAS); Chair of the United Nations initiative Sustainable Development Solutions Network Amazonia (SDSN-Amazonia).

Viviane Barreto

Viviane Barreto

Executive Director of the International Advisory Council and Associate Dean for Global Strategy at Fundação Dom Cabral. Viviane brings over twenty years of best practice experience in management and leadership in different countries and cultures.